Brian Duffy

I'm joining The King's Trust CEO Challenge

In September 2026, I am joining a team of senior business leaders completing The King's Trust CEO Challenge. As part of The Trust's 50th anniversary, we are swapping the boardroom for the wild, testing our own resilience and courage, that the young people supported by The Trust show every day.

There's nearly 1 million young people across the UK not in employment, education or training. They often feel hopeless about their future, struggling with low confidence, poor mental health and barriers to opportunities.

Our team of business leaders are aiming to raise £500,000 collectively, to show that we believe in the next generation, the future leaders of our industries. The funds will enable The King's Trust to continue being there for young people, giving them the skills and confidence they need to succeed. Please donate, and show your support too.